Privacy Policy

Privacy Policy

Last updated: 29 November 2025

This Privacy Policy explains how Baxton (“we”, “us”, “our”) collects, uses and protects your personal data when you use our website or contact us.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Baxton
Unit 1, Forrest Street
Blackburn
United Kingdom
BB1 3BB

If you have any questions about this Privacy Policy or how we use your data, please contact us using the details on our Contact Us page.

2. The Data We Collect

We may collect and use the following types of personal data:

  • Contact details – name, email address, phone number, billing and delivery address

  • Account details – login details, password (stored in encrypted form), order history

  • Order information – products you buy, payment status, delivery details

  • Communication data – emails, messages or enquiries you send us

  • Technical data – IP address, browser type, device information and how you use our website (pages visited, time on site, clicks etc.)

  • Marketing preferences – whether you want to receive marketing from us

We do not knowingly collect personal data from children under 18.

3. How We Collect Your Data

We collect data in different ways, including when:

  • You place an order through our website

  • You create an account on our website

  • You contact us by email, phone or via a contact form

  • You sign up to receive marketing or newsletters

  • You browse our website, where cookies and similar technologies may collect technical data

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders (including payments, invoices and delivery)

  • To create and manage your account

  • To respond to your enquiries and provide customer service

  • To improve our website, products and services, including analytics and troubleshooting

  • To send you marketing communications, if you have agreed to receive them

  • To comply with legal and regulatory obligations

We will only use your personal data where we have a legal basis, such as:

  • To perform a contract with you (for example, when you place an order)

  • Where it is in our legitimate interests and your rights do not override those interests

  • Where we have your consent (for example, for certain marketing)

  • To comply with a legal obligation

5. Sharing Your Data

We may share your personal data with:

  • Service providers that help us operate our business (for example, payment processors, IT and hosting providers, delivery/courier companies, email and marketing platforms)

  • Professional advisers such as accountants, auditors or legal advisers

  • Authorities or regulators, where required by law

We do not sell your personal data to third parties.

All third parties who process your data on our behalf are required to keep it secure and to use it only in accordance with our instructions and the law.

6. International Transfers

Some of our service providers or systems may be located outside the UK.

Where your personal data is transferred outside the UK, we will take steps to ensure that an appropriate level of protection is in place, for example by using standard contractual clauses or ensuring the recipient is in a country with adequate data protection laws.

7. How Long We Keep Your Data

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including for:

  • Fulfilling orders and providing services

  • Record-keeping and accounting

  • Handling queries, complaints or disputes

  • Meeting legal, tax or regulatory requirements

After this, data will be deleted or anonymised.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Make the website work properly

  • Remember your preferences

  • Analyse how visitors use the site

  • Improve performance and user experience

You can usually set your browser to refuse all or some cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of our website may not function properly.

If we have a separate Cookie Policy, it will be available on our website and should be read together with this Privacy Policy.

9. Marketing

If you have given us permission, we may use your contact details to send you:

  • Product news and updates

  • Special offers and promotions

  • Other information about our products and services

You can stop receiving marketing at any time by:

  • Clicking the unsubscribe link in any marketing email; or

  • Contacting us directly and asking to be removed from marketing.

Even if you opt out of marketing, we may still send you emails about your orders, account or important service messages.

10. Your Rights

Under UK data protection law, you have certain rights in relation to your personal data, including:

  • Right of access – to request a copy of the personal data we hold about you

  • Right to rectification – to have inaccurate or incomplete data corrected

  • Right to erasure – to ask us to delete your data in certain circumstances

  • Right to restrict processing – to ask us to limit how we use your data in certain situations

  • Right to data portability – to receive your data in a structured, commonly used format and to transfer it to another organisation

  • Right to object – to object to our processing of your data where we rely on legitimate interests, and to object to direct marketing at any time

  • Right to withdraw consent – where we rely on your consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details on our Contact Us page.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you contact the ICO, so please contact us first if possible.

11. Security

We take appropriate technical and organisational measures to help protect your personal data from unauthorised access, use, disclosure, alteration or destruction.

However, no system can be completely secure. You are responsible for keeping your account details and password confidential and for taking reasonable precautions when using the internet.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

We recommend that you check this page regularly to stay informed about how we use your data.